It is true that people value your brand for the quality of products you give them. They come back to you once they realize that they could get value for money each time they approach you with their needs. You cannot however ignore a series of other factors that could potentially boost your brand image or ruin the image that you have built through years of hard work.
One of the areas that you need to focus upon when you are trying to ensure that your brand image is not tarnished is packaging and shipping supplies. If you are a new business with limited industry experience, you might wonder why this should be so when you are actually giving the best quality products to your customers at the right prices.
Your customers do not just look at the product you put in their hands but they also pay attention to the packaging. Is the packaging attractive? Have you put in enough thought and care in packaging your product? If you couldn’t care less about your own product and its packaging, why would anyone else and why would your customers care? Product positioning and brand should not be seen in isolation leaving all these factors. Do not think that the kind of packaging supplies that you use is immaterial. It certainly does matter to the customer and you had better pay attention to the signals that you are getting from your market. If packaging and shipping supplies were not to be that important then all the top brands would not be channeling so much of their energy into this aspect. It does not take much to understand the dynamics.
Moreover, if you do not select the right packaging supplies, your products may not safely reach your customers. If only you were to put that extra bit of attention to your product packaging and added the required bubble cushioning or other suitable cushioning supplies you will have lesser percentage of complaining customers. In most cases, it does not take much to get that edge over one’s competition. It is in the attention to details the winners steal the trophy.
Irrespective of whether you are sourcing shipping crates in Orange County or custom boxes, as yourself whether your choice of shipping supplies protect your product and will it help you take them to every single customer without any damage? Going one step further, ask yourself what kind of innovation that you could bring in your packaging to make life easy for your customers when they receive your product. All these little efforts will go a long way in brand reputation building. When you fail to pay attention to all these factors, the reverse will come true. Instead of having happy customers you will have frustrated and unhappy customers.
Brand reputation is not an area that you would want to take chances with; continually work on improving the quality of your packaging by using the best packaging supplies.
